May 2023
LEGO® DREAMZzz™
Brand strategy
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Client
LEGO® DREAMZzz™
BACKGROUND
How to grab and sustain interest in a new IP?
We're supporting teams across the company to bring a whole new world to life. We're advising on the digital presence of its characters and creatures. And how their world can feature fun experiences that foster skill-building and development. This is contributing to a strategy for grabbing new audiences and sustaining their interest through creative empowerment.
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