May 2023

LEGO® DREAMZzz™

Brand strategy
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Client

LEGO® DREAMZzz™

BACKGROUND

How to grab and sustain interest in a new IP?‍

We're supporting teams across the company to bring a whole new world to life. We're advising on the digital presence of its characters and creatures. And how their world can feature fun experiences that foster skill-building and development. This is contributing to a strategy for grabbing new audiences and sustaining their interest through creative empowerment.

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