Here’s how we can help

Design healthy games

A woman sitting on top of a nintendo wii game console.

Boost player retention and wellbeing by making safe and healthy games.

  • Equip teams with healthy design principles
  • Check alpha and betas for best practices
  • Create characters that resonate with kids
  • Identify potentially harmful game mechanics
  • Train suppliers so they support your goals
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Build lasting fandom

A group of people standing next to each other.

Create a community for lasting success by building fandom the healthy way.

  • Messaging that encourages healthy competition
  • Copy that makes kids feel seen and heard
  • Design solutions to reinforce community rules
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Reduce toxicity

A drawing of a person holding a cell phone.

Earn the trust of kids and grownups by fostering toxic-free experiences.

  • Tactics to reduce disruptive behaviors
  • Nudges to promote friendly behaviors 
  • Audits to find the source of toxicity 
  • Review current moderation methods
  • Updated moderation methods and team training
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Take a look at some of our work

Peppy Pals
Award-winning apps, movies and books teaching kids ages 2-6 social and emotional skills through play.
App development
Brand strategy
IP development
LEGO® DUPLO®
Helping a major toy brand build their long-term brand strategy
Brand strategy
Major League Baseball
Helping a global sports brand connect with a new generation of fans
Audience insights and research
Content strategy