Our mission

Revolutionizing the kids industry

We’re revolutionizing the kids industry through innovative, healthy, child-centered design promoting social and emotional learning.

Why clients turn to us

Turning healthy design into opportunity

The way children play is changing. The growing presence of digital technology means brands must think again about their role and responsibility. 

More and more parents and kids consider a brand's commitment to well-being in design as important as their environmental and safety credibility. Kids are also harder to reach and choose more interactive, social, and co-creative experiences over passive entertainment.

Most brands see an opportunity to innovate and improve digital and physical play. And they turn to us to help them. 

Go beyond what's required to actively nurture a happier, kinder, and more empathetic generation of kids.

Our story

It all started with an idea to gamify emotional intelligence

It's 2013 and we're frustrated. No one was using games to educate the hearts and minds of our kids. So we did it with Peppy Pals. This award-winning IP was the first to gamify social and emotional learning for kids without using text or language.

Peppy Pals, the
award-winning
kids IP was born

Combining child psychology with digital play earned the praise of big brands like Apple, Google, and LEGO. OECD and UNICEF invited us to advise on children’s education beyond ABC and 123. Even the King of Sweden acknowledged the value of Peppy Pals.

Most importantly, our apps, books, movies, toys, and activities were embraced in homes and schools worldwide.

A respected
industry expert

It's 2020 and we're excited. The Peppy Pals IP was acquired as we shifted our focus to helping leading kids brands in need of our expertise. We founded Peppy Agency to share our approach with more brands that share our commitment to kids.

Supporting leading brands

Now, more than ten years later, we work with some of the world's most trusted kids and family brands. Sure, they want to grow demand and stay relevant. But they share our mission to nurture well-being, empathy, and kindness in kids everywhere.

We are a Peppy agency

One man and two women sitting next to each other laughing

Get to know our why and meet the team

Our story

It all started with an idea about how to change an old industry

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Our first major milestone was the founding of PeppyPals, our first IP

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It all started with an idea about how to change an old industry

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

It all started with an idea about how to change an old industry

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Our team

Creatives, psychologists, and business strategists committed to kids

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Our Stockholm office is home base for a multi-disciplinary team working across the kids industry. Together, we devise solutions for clients around the world.

And our shared commitment to children’s well-being means we do it with a smile.

Founder Rosie Linder
Rosie Linder

Founder & Creative Lead

Founder Paulina Olsson
Paulina Olsson

Founder & CEO

Founder Rosie Linder
Miina Bergen

Project Manager