We are Peppy agency

Our mission

Revolutionizing the kids industry

We’re revolutionizing the kids industry through innovative, healthy, child-centered design promoting social and emotional learning.

A group of children sitting on a bench together.

Why clients turn to us

Turning healthy design into opportunity

The way children play is changing. The growing presence of digital technology means brands must think again about their role and responsibility.

More and more parents and kids consider a brand's commitment to well-being in design as important as their environmental and safety credibility. Kids are also harder to reach and choose more interactive, social, and co-creative experiences over passive entertainment.

Most brands see an opportunity to innovate and improve digital and physical play. And they turn to us to help them.
Go beyond what's required to actively nurture a happier, kinder, and more empathetic generation of kids.

A group of children sitting on a bench with their mouths open.

OUR STORY

It all started with an idea to gamify emotional intelligence

It's 2013 and we're frustrated. No one was using games to educate the hearts and minds of our kids. So we did it with Peppy Pals. This award-winning IP was the first to gamify social and emotional learning for kids without using text or language.

A group of cartoon animals standing in front of a barn.

Peppy Pals, the
award-winning
kids IP was born

Combining child psychology with digital play earned the praise of big brands like Apple, Google, and LEGO. OECD and UNICEF invited us to advise on children’s education beyond ABC and 123. Even the King of Sweden acknowledged the value of Peppy Pals.

Most importantly, our apps, books, movies, toys, and activities were embraced in homes and schools worldwide.

A respected
industry expert

It's 2020 and we're excited. The Peppy Pals IP was acquired as we shifted our focus to helping leading kids brands in need of our expertise. We founded Peppy Agency to share our approach with more brands that share our commitment to kids.

A couple of women standing next to each other.

Supporting leading brands

Now, more than ten years later, we work with some of the world's most trusted kids and family brands. Sure, they want to grow demand and stay relevant. But they share our mission to nurture well-being, empathy, and kindness in kids everywhere.

Our team

Creatives, psychologists, and business strategists committed to kids

Our Stockholm office is home base for a multi-disciplinary team working across the kids industry. Together, we devise solutions for clients around the world.

And our shared commitment to children’s well-being means we do it with a smile.