Dec 2020

LEGO Ninjago

Brand strategy
Content creation
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Client

LEGO Ninjago

BACKGROUND

LEGO Ninjago is one of the flagship brands of the LEGO Group introduced in 2011. In a world where children are increasingly struggling with self-esteem and anxiety, LEGO saw an opportunity to use their strong brand of the six teenage ninjas to teach kids to trust in themselves and their abilities.

The challenge was to find the right play experiences that could help kids find their superpower while also engaging and motivating kids.

Our team helped with developing the storyline and game design ideas that would take children on a “Journey to Mastery” by using fun interaction and positive reinforcement.

Try out the experience here.

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Using engaging characters to form real-life skill-building for kids

Using engaging characters to form real-life skill-building for kids

The six teenage ninjas symbolize 6 important virtues: Curiosity, Balance, Generosity,Honesty, Wisdom and Courage.

As a first step, we supported LEGO with mapping the characters’ virtues to the framework of Social and Emotional Learning (SEL)to identify different skill-building opportunities.  

By empowering kids to see the ninjas as role models and identify with their personalities, we enabled for kids to learn more about their own inner strengths, abilities, and challenges. To help them find their “inner coach”and realize that they could become a role model as well.

Exploring difficult topics through storytelling and interactive game design

Exploring difficult topics through storytelling and interactive game design

Storytelling is a powerful tool when it comes to effective learning. Our team designed interest driven stories that were closely linked to children’s everyday life.

Try out the experience here.

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