Jun 2021

Star Stable Entertainment

Employee training
Content creation
Communication
Scroll to see full case study
Client

Star Stable Entertainment

BACKGROUND

Star Stable Online is an online horse adventure game played by hundreds of thousands of young kids and teenagers every month. Star Stable Entertainment’s mission is to support and empower their young and vibrant community where the majority of the players are girls. Star Stable Entertainment asked us as experts to advice them in how to communicate and inspire their community to build important life skills linked to Social and Emotional Learning (SEL) and how to be a good friend online.

No items found.
Different emotions drive different toxic behavior online

Different emotions drive different toxic behavior online

To start with, we helped identify different triggering emotions that can cause players to act out online.

A Tool box based on SEL to guide the communication

A tool box based on SEL to guide the communication

Using the emotional information, we crafted a messaging- and communication tool box that serves as a guide for the Community Moderation team at Star Stable Entertainment when they interact with the community online. To make sure the tool box is tailored to the needs of the team, we workshopped the messaging and communication using simulated cases and aligned on best practices for various cases.

Onboarding the wider team to SEL

We had the opportunity to present the SEL framework to the wider team at Star Stable Entertainment with the objective to onboard and inspire every team across the business. 

No items found.
Pilot to use AI for positive customer experience

Pilot to use AI for positive customer experience

Additionally, our team developed messaging based on the SEL framework for a pilot where reactive in-chat responses are delivered by an AI-bot. If the AI bot encountered in-chat responses that were flagged as toxic, a message was delivered to encourage the sender to do differently next time. 

The impact of the AI-bot is currently being tested in a pilot.


Project Gallery

No items found.