UNICEF / SIX SECONDS
UNICEF / SIX SECONDS
Can we make it easy and fun for families to talk?
Six Seconds, the emotional intelligence network, partnered with UNICEF to mark World Children’s Day. We joined them as founding partners to launch Pop-Up Festival. It’s an out-of-the-box event that gives children and their grown-ups free, playful, and meaningful activities. Each one nurtures emotional intelligence and promotes UN Sustainable Development Goals.
Pop-Up Festival has reached 3.5 million people in 212 countries and territories, speaking 34 different languages.
We made meaningful conversations fun
Visually engaging design is critical to making interactive experiences accessible to everyone, no matter where they are. This was our guiding principle when we steered the communication strategy and marketing campaign for the launch of Pop-Up Festival.
We developed and tested activities for Pop-Up Festival, too. Our aim was to engage kids regardless of age, gender, or cultural background.
An activity called The Friendship Medal proved especially popular. This simple task asked children to express their appreciation for someone in their lives and, in doing so, build confidence in others.
Read more and sign your family up for next year’s festivities here.
