Design meaningful experiences
Build a safe space for kids
Create products that evolve with kids
Put your kid goggles on
Every child experiences the magic and meaning of play differently. We help you create playtime that resonates with their unique personalities.
Children’s safety is essential, online and offline. We help you create a healthy, fun environment that fosters kids’ well-being.
How will your product benefit kids’ growth and appeal to new generations of parents? That’s where Social Emotional Learning and age-appropriate design comes in.
You know the value of what you do, but will kids understand it the same way? That’s where we can help.

WHAT WE BELIEVE IN

A light bulb with a heart on it.
Kids lead the way
Let’s co-create with kids, designing alongside them
A blue heart and a white heart with a smile.
Care creates trust
If you show up for kids, they'll show up for you.
A blue and orange sticker with stars on it.
Playful is powerful
Fun isn’t fluff; it’s how kids learn, connect, and grow.
Can brand success and kids' digital well-being go hand in hand? Our answer is Yes!
A drawing of a person sitting on the ground.

Connecting hearts and minds with SEL

Social and emotional learning (SEL) is a set of skills that help us manage our feelings and the feelings of others. It also helps us establish and maintain healthy relationships, discover who we are, make good decisions, and much more. These skills fall into five core competencies.​

When our clients weave SEL into their products, content, and communications they care for the whole child. This differentiates them from other kids brands.

It also engages kids on another level. Using SEL to tell stories, invent characters, and design experiences makes them relatable and relevant to kids. And that is what makes them meaningful.

SEL chart

What’s it got to do with my brand?

SEL helps us think, feel, and view the world like kids do. By connecting with their experience, your products, content, and communications will feel relatable, relevant, and ultimately more meaningful to them.​

It also empowers you to actively promote human skills undermined by technologies like social media and AI. More than ever, kids need support making friends, being a team player, overcoming setbacks, building self-confidence, and empathizing with others.

These are all skills you can spark when you’re guided by SEL. Of course, not everything has to serve a purpose. But when the chance is there, you make the most of it.