Match content to developmental needs
Fandoms that evolve with their audience are the ones that last. So tailor characters, storylines, and fan experiences to meet kids where they’re at developmentally. And adapt as they grow.
There’s a hidden psychology behind fandom that can transform how your brand engages kids. It’s not about launching the next hot thing, being more visible, or snackability. Instead, it’s about genuinely meeting the emotional and psychological needs of your target audience.
In this article, we’ll touch on why kids become fans and what keeps them loyal. Why keeping fans isn’t about keeping their attention. And why toxicity is a surefire way to lose fans. Then we’ll give you some practical strategies to build long-lasting fandom.
Jump to:
Free PDF guide!
Compact guide to building fandom
What kids brands need to know (and most don’t)
Download
Here’s why kids join and stay in fandoms
The reason a kid becomes a fan of anything is rooted in emotional and psychological needs. Brands that answer these needs connect with kids in a profoundly personal way. Yes, grabbing attention is important, and fun is a must-have. But when kids connect to a brand, they have a reason to join.
Deep dive into what makes kids join fandoms.
Giving kids a reason to join is only the beginning. To keep fans engaged and excited, brands need to give kids a reason to stay. Staying power is rooted in the same thing that sparks interest: meeting kids’ emotional and psychological needs.
Learn more into why kids stay fans.
Building fandom and healthy fan experiences have everything in common
A healthy fandom gives kids a sense of belonging, identity, and joy. It’s built on mutual respect, curiosity, and connection. Toxic fandoms do the opposite, even where a brand connects deeply with kids.
They divide, shame, exclude. Toxicity looks like gatekeeping, bullying, and obsessive competitiveness. Even in spaces that aren’t overtly toxic, the pressure to constantly show up or perform can leave kids burned out.
That’s why brands must take responsibility for the fan experiences they create and condone. And not just to retain fans because the ultimate goal isn’t fandom. It’s what fandom makes possible: safe, positive, enriching experiences that help kids grow.
Actionable strategies for building a healthy fandom
You know that emotional and psychological needs motivate kids to join fandoms and stick around. And the importance of eliminating toxicity to support kids’ development. But how’s it done? Here are high level strategies to build healthy, long-lasting fandom.
Conclusion
Fandom is a fragile, high-value connection rooted in the emotional and psychological needs of fans. It’s earned and nurtured often despite discouraging odds. But it’s possible when brands are willing to compete for what matters most: emotional relevance.
The next step? Audit your current approach. Look for opportunities to build in strategies that support healthy, lasting fandom.
