Using new technology to attract and retain customers to stores is top-of-mind for many retailers. But how do you design an engaging, playful in-store experience for kids and families?
Together with Coop Sweden, one of the largest grocery chains in Sweden, and Information Experience, an innovative platform using AR and VR to bring 3D models to construction, we set out to solve this question.
The goal was to give parents a shopping experience where they feel more relaxed and less stressed, and kids an experience where they have more fun while being involved in daily tasks such as getting groceries.
When designing engaging products for kids it’s of utmost importance to put yourself in the shoes of a child. How do kids play? What do they find fun and exciting? What platforms are they on?
Supermarkets offer large play areas, similar to playing outdoors. That’s when the idea of a mobile Augmented Reality (AR) recipe scavenger hunt was born. It’s an engaging game concept for kids that comes with great educational bonuses. Scavenger hunts help with developing i) problem-solving skills, ii) teamwork and iii) connecting body and mind.
The in-store experience was picked up by Microsoft globally for our innovative use of their technology.
Read their case study here.