Happy kids, stronger brands

We’re kid-experts helping brands understand kids and promote social and emotional skills in their products, content, and communications.
Get in touch
How can we use fun content to change kids’ lives?
How can digital content turn kids into lifelong sports fans?
Can we nurture a healthy community with AI moderation?
How can we talk to parents about emotional intelligence?
How can we make toxic masculinity less toxic?
Can we appeal to girls while staying true to our brand?
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When creating with social and emotional learning in mind, we reach kids far beyond their screens

Let’s work together!

WHY

As technologies like AI become part of kids’ lives, they need support learning human skills like empathy, resilience, and connection. Brands can help.

Our approach
HOW

We truly get kids. It starts with putting their joy and well-being first. And letting their voices guide us in finding fun ways to help them thrive socially and emotionally.

About us
WHAT

We offer research and insights on kids, brand and product strategy, creative development and production, and kids-first audits and guidelines.

Our services

Our clients

We work with companies and organizations that want kids to have fun while feeling seen, connected, and confident.
Get in touch
Game Studios
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Design healthy games
Build lasting fandom
Reduce toxicity
Media & Publishing
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Scale the smart way
Think like a kid
Optimize content
Toy Makers
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Future-proof your brand
Navigate the digital space
Stand out on the shelf
Sports & Non-profits
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Connect with new generations of kids
Grow your community
Promote kids’ well-being

Take a look at some of our work

LEGO Life Magazine
Creating a comic strip about kindness online
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LEGO Life
An editorial strategy and content development for a campaign on digital well-being and safety online
Content creation
LEGO Friends
A content creation project on well-being
Content creation
Brand strategy
LEGO Friends Play Unstoppable
Ensuring campaign content was age-appropriate for the tween audience
Educational consultation
Audience insights and research
LEGO Games
A handbook for designers on healthy play and children's well-being in game design
Strategy
Industry insights
Product development framework
Bamse
A deep-dive brand workshop generating practical strategies to reach a new – and very different – generation
Brand strategy
Communication
Employee training

Curious about working together?

Say hi!