Happy kids, stronger brands

We’re kid-experts helping brands understand kids and promote social and emotional skills in their products, content, and communications.
Get in touch
How can we use fun content to change kids’ lives?
How can digital content turn kids into lifelong sports fans?
Can we nurture a healthy community with AI moderation?
How can we talk to parents about emotional intelligence?
How can we make toxic masculinity less toxic?
Can we appeal to girls while staying true to our brand?
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When creating with social and emotional learning in mind, we reach kids far beyond their screens

Let’s work together!

WHY

As technologies like AI become part of kids’ lives, they need support learning human skills like empathy, resilience, and connection. Brands can help.

Our approach
HOW

We truly get kids. It starts with putting their joy and well-being first. And letting their voices guide us in finding fun ways to help them thrive socially and emotionally.

About us
WHAT

We offer research and insights on kids, brand and product strategy, creative development and production, and kids-first audits and guidelines.

Our services

Our clients

We work with companies and organizations that want kids to have fun while feeling seen, connected, and confident.
Get in touch
Game Studios
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Design healthy games
Build lasting fandom
Reduce toxicity
Media & Publishing
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Scale the smart way
Think like a kid
Optimize content
Toy Makers
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Future-proof your brand
Navigate the digital space
Stand out on the shelf
Sports & Non-profits
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Connect with new generations of kids
Grow your community
Promote kids’ well-being

Take a look at some of our work

Peppy Pals
Award-winning apps, movies and books teaching kids ages 2-6 social and emotional skills through play.
App development
Brand strategy
IP development
Star Stable Entertainment
Crafting a communication guide to help moderators deal with toxic online communities and promote positive behavior among players
Employee training
Moderation strategy
Moderation messaging
Rädda Barnen
Online safety content for kids
Educational consultation
Content creation
Video and audio production
UNICEF / SIX SECONDS
Free, playful, meaningful activities to help kids grow their emotional intelligence
Asset illustration and copy
Creative concepting
Communication strategy
Save the Children
Digital citizenship curriculum for kids and youth
Content creation
Curriculum Development
LEGO Ninjago
Creative work for the new season of LEGO Ninjago
Brand strategy
Content creation

Curious about working together?

Say hi!